Fabletics Giving Tough Competition to Big E-commerce Brands Like Amazon

Fabletics is a company that has been in the news lately for all the right reasons, and primarily because of how it has been selling its athleisure gear to women across the country like hot cakes. The company has been growing at a rapid pace because the company makes it a point not to sell its products at exorbitant prices and keep it affordable and reasonable. Fabletics also ensures that the designs of its products are contemporary and as per the preferences of its target audience. As the company provides high-quality merchandise at reasonable prices, the majority of the people, who are looking for branded items they can trust without having to pay astronomical prices, buy Fabletics’ products.


Fabletics has grown consistently from the time of its inception in 2013. Thanks to its soaring sales figures, it has also managed to give a headache to companies like Amazon, which currently holds more than 20 percent market share. The best part about Fabletics is that it offers a dedicated customer service that listens to the queries and issues of the customers and gets it solved immediately, almost always.


Fabletics has a subscription-based membership model that allows the customers to become VIP members for a small fee. Once the customers become the VIP members, they are given lots of perks and discounts and are sent three items each month. Most of the women find such shopping convenient as well. The company takes into account what the customers like and preferences before sending out the product, and it is what makes Fabletics one of the most popular e-commerce companies in the country, primarily due to the way it personalizes the shopping experience of its customers.


Kate Hudson has also helped in pushing the sales of Fabletics up due to her association with the company as a co-owner. It is not only due to her social status and popularity as a Hollywood actress that has helped in the marketing of Fabletics, but she also looks into developing and conceptualizing new marketing ideas that can help strengthen Fabletics’ position in the market. Kate Hudson has ensured that the product line of the brand remains fresh and contemporary as per the requirements of the customers. The company has also followed the popular reverse showroom technique recently to open physical stores nationwide. It has pushed the sales of the company up and also assisted in increasing its membership base considerably.

Leave a Reply

Your email address will not be published. Required fields are marked *